Likability Factor

Posted by Troy on 16th September 2012 in Human Nature

Everyone thinks that Obama has and edge because he is more “likable” than Romney.  I would venture to say that this is more an issue at the unequal treatment of the two men.  I have heard some very charitable stuff that Romney has done for people, including pitching in with his own physical labor.  However, I doubt the news media will ever cover this.  My real question is: why is likability so important to people?  If you owned a business, and you could hire one manager that you love personally but will run the company into the ground and the other guy that you think is a real slimebag (drinks, goes to strip clubs, curses, etc but nothing illegal or morally repugnant) but will return you historic returns and triple your business, which would you choose?

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